INTERNET MARKETING SELLS
Marketing Focus Has Reversed
Internet II has reversed the focus of marketing techniques. Today, instead of sending out mass versions of sales and service information via snail mail, e-mail and e-zine-newsletters in hopes of at least a marginal return, progressive executives have learned that they must harness new techniques to draw customers/clients to them. They may choose to attract clients locally, regionally or globally through blogs, RSS feeds, podcasts and internet radio.
With today’s portability of communication (I-Pods and MP3 players), Internet marketing reaches people on their own terms – where and when potential clients in the target market chooses to receive it. The Word Mason’s bilingual internet marketing services explain and steadily guide clients through the techniques of blogging and podcasting – in English and Spanish.
MULTICULTURAL COMMUNICATION
Deal Maker or Deal Breaker
We have become global – from our families to our neighborhoods, our shopping, entertainment and business -- throughout our entire framework of life. A global approach to employment and marketing has become essential for commercial growth and development.
Meaningful communication is essential, and that goes far beyond mere translation of words. It’s not what we or they say, it’s how the words and body language are processed and the context in with they are understood, that determines success or failure in multicultural relationships.
Cultural Nuances
When to hug and kiss on the cheek? When to avoid touching at all? What about eye contact? Business cards – when is writing on them insulting? The list of Do’s and Don’ts is quite long, but oh so crucial. The Word Mason can help you to negotiate these tricky waters.
Living Abroad
Whether Abroad for you means the United States or other countries, learning to become accepted in the foreign culture, while maintaining your own cultural identity, is key to your adjusting comfortably.
Seeing Through Others’ Eyes
People process communication tools according to their cultural paradigms – the way they see and understand the world. Whether people buy into another culture in any context at all is determined by their perceptions, principles and value systems as well as those of the people with whom they are communicating and most important, how they are able to connect the separate paradigms.
The Word Mason understands the nuances and paradigms of cultures from the United States to Europe and the Far and Middle East. She realizes that decision making is often covertly related to religious, family and community issues. She knows the subtleties of words and body language as they determine success or failure in communication. Through her consultation, translation and writing, she can guide professionals in getting their message accepted – whether in merging firms or selling products and services.
United States Culture Can Be Confusing
Fluent in Spanish and English, and conversant in Gujarati, The Word Mason can also guide Latin and other partners through the often-confusing nuances of United States culture.
Combining leading-edge Internet marketing techniques with bilingual multicultural communication skills, The Word Mason is prepared to smooth the way for you to enter new worlds, both cyber and cultural.
THE WORD MASON:
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Bilingual Multicultural Communication
- Consultation
- Copywriting
- Copyediting
- Translation
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Internet Marketing Services
- Newsletters
- Strategic Planning
- RSS Feeds
- Blogs
- Podcasts
- Internet Radio
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En Español
Nuestro nombre,”The Word Mason” significa “El Masón de Palabras” en inglés. El enfoque de nuestra impresa es la palabra escrita, sea en inglés o en español. Nuestra especialidad es el arte de comunicación en forma bilingüe. ¿Necesita asistencia en traducir, preparar o perfeccionar sus documentos para presentarlos al mercado estadounidense? En estas páginas Web, encontrará Vd. recursos en inglés y en español. Si quiere continuar en esto último idioma, le rogamos visitar la sección, “En Español”. Allí encontrará más información sobre nuestra impresa y lo que le podemos ofrecer. ¡Somos el portavoz bilingüe de su voz!
Blogs, Podcasts and RSS Feeds
Know What’s Hot. Know What’s Not.
An important objective of your electronic marketing is to establish your presence and reinforce your credibility. One popular option in achieving this is the weblog (“blog”), an article that provides up-to-the-minute information. Updated frequently, our blogs keep you up-to-date on the various aspects of multicultural communication and internet marketing. You can receive the latest news and tips from us by using our RSS feeds, podcasts, e-mails and electronic newsletter. You will learn how you can use all of these tools on your own website to tell and sell your product or service.
Downloadable to your MP3 player, you can keep up with our news and information on diversity issues while you’re on the treadmill, walking the dog or driving to your office or your next appointment. By subscribing to our RSS feeds, you will receive our blogs directly on your desktop whenever they’re updated. You won’t have to search for the latest information. We tell it and sell it bilingually in your voice!
Toyota Appreciation
Dear Molly,
I'm writing to thank you for your capable support of Toyota's involvement with last summer's minority journalist conferences. Your dedication to detail and understanding of our corporate culture have proven invaluable. I continue to receive compliments from conferees who were impressed with Toyota's exhibit booths and collateral material.
I'll be in contact before too long to discuss plans for the next round of conferences. Needless to say, I look forward to working with you again.
Xavier Dominicis
National Manager, Media Relations
Corporate Communications Division
Toyota Motor Sales, U.S.A., Inc.
Torrance, California 90509-2722
www.toyota.com
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