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The Word Mason Podcasts:
Multi Cultural Marketing Through the Eyes of Others, Apirl, 2007 04.04 minutes.
In marketing to people whose cultures are unfamiliar to us, we may tend to judge them by our values and customs. And they’re judging us accordingly by their values and customs. Here’s what happened to me in India…
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Inclusion Culture Enriches, A La 21st Century, , April 2007. 07.03 minutes.
Seven years into the 21st Century, marketing techniques have been turned on their ear in two ways: In initial meetings, rather than telling sales prospects what we can sell them or what services we can provide, the trend today is to begin by building relationships and thereby, credibility. Toyota Motor Sales hires The Word Mason to help them build relationships with minority journalists. Marketing techniques geared to e-mail blasts or spams, or direct mail methods have pretty much been replaced by internet tools to which target audiences choose to subscribe. The approach has shifted from our sending out multiple pieces of sales information, to having specific markets come to us for information that builds our credibility and drives people to our website. Here’s how it works…
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Why Should I Strive To Retain Minority Employees?, May 2007 08.00 minutes.
Why should employers focus on retaining minority employees? What's in it for them, as long as they maintain their quotas? Adena Wright a national business consultant, discusses the economic advantages of maintaining a stable minority-inclusive workforce.
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